Sun. Jun 20th, 2021

Digital Healthcare Market in India Market
India has emerged as one of the fastest-growing digital economies over the past few years, characterized by a 90% growth in terms of digital adoption index, from 2014 to 2017. The healthcare sector in India has embraced digital transformation to improve quality and accessibility. In terms of revenue, the digital healthcare market in India was valued at INR 116.61 Bn in 2018, and is estimated to reach INR 485.43 Bn by 2024, expanding at a compound annual growth rate (CAGR) of ~27.41% during the 2019-2024 period.

Market influencers:

The robust digital footprint of India, coupled with supportive government policies, has played an instrumental role in driving the growth of the digital healthcare market. The Digital India program, initiated in 2015, has strengthened the digital infrastructure required in the healthcare industry. The number of Internet subscribers increased from 251.59 Mn in 2014 to 493.96 Mn in 2018. On the other hand, the number of mobile phone users grew to 1,188.99 Mn in 2018 from 904.52 Mn in 2014. 

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Top Key players of Digital Healthcare Market in India Market Covered In The Report:

• Dr. Lal PathLabs Ltd.
• DocEngage Informatics Pvt. Ltd.
• Gem3s Technologies Pvt. Ltd.
• Lybrate India Pvt. Ltd.
• NovoCura Tech Health Services Pvt. Ltd. (mfine)
• Practo Technologies Pvt. Ltd.
• Cerner Healthcare Solutions Pvt. Ltd.
• Philips India Limited
• Siemens Healthcare Pvt. Ltd.
• Wipro GE Healthcare Pvt. Ltd.

The digitization initiatives undertaken by the Indian government, including the digital biometric identification program (Aadhaar), have created a favorable ecosystem for the digital healthcare market. Various e-Gov initiatives like the National Health Portal, e-Hospital, and Integrated Health Information Program (IHIP) have further fueled market growth. Moreover, steady inflow of FDI have stabilized the digital healthcare market by addressing the concerns of stakeholders.

Although the digital healthcare sector offers ample opportunities, significant barriers are slowing down the adoption of digitization in the Indian healthcare sector. The lack of digitized data regarding patients’ info and prescription hampers the adoption. Factors like inferior technology infrastructure and lack of structured regulations pose as challenges to the digital healthcare market. Furthermore, the high cost of customer acquisition, along with a complex and multi-layered ecosystem leads to difficulties in value proposition.

Market Segmentation Based on Type:
Based on type, the digital healthcare market is segmented into telehealth, mHealth, electronic health records/electronic medical records (EHR/EMR), and others (remote diagnostics and healthcare analytics). The mHealth segment is estimated to dominate the market, with ~40.64% of revenue share in 2024, followed by the telehealth segment. Enhanced accessibility and convenience encourage patients to embrace mHealth services and solutions, including healthcare apps and wearable devices.

A keen focus on patient-centric healthcare services bolstered the demand for various telehealth services, including telemedicine, telecare, and teleconsulting. The EHR/EMR segment accounted for ~18.7% revenue share in 2018. Indian hospitals such as AIIMS, Fortis Healthcare Limited, Manipal Hospitals, P D Hinduja Hospital, Ruby Hall Clinic, and Christian Medical College Vellore were the major adopters of EHR/EMR.

Technology insights:
Emerging technologies such as artificial intelligence (AI), machine learning, Blockchain, Internet of Things (IoT), Internet of Medical Things (IoMT), and Big Data analytics have helped in shaping the digital healthcare market. The advanced algorithm based on AI and machine learning has the potential to analyze complex medical data and thus predict treatment and care plans for patients. IoT and IoMT have contributed to the growth of the digital healthcare market through the introduction of smart bands, smartwatches, smart glasses, connected medical devices for remote monitoring, and location-based trackers.

Competitive insights:
Players operating in the digital healthcare market experiences stiff competition from each other. The market comprises of various players including start-ups and established global companies, aiming to expand their footprint in India. The presence of numerous players leads to a fragmented market. The relatively untapped market offers high potential and thus attracts significant investment opportunities. Although the market has witnessed the execution of successful pilot projects, there are challenges in scaling up the pilots to meet industry requirements.

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In addition, the Digital Healthcare Market in India market report incorporates important information regarding key market competitors. This includes analysis of these companies over various fronts including market share, company profile, financial overview, product or service portfolio, recent deal, merger or deal, etc. This might lead readers towards greater knowledge of the competitive dashboard of the industry.

At the end, while concluding the Digital Healthcare Market in India market report shares report findings and conclusions regarding the industry. This includes anticipatory claims, analysis of historical data, forecasts including segmental forecast, market size forecast, regional performance forecast, demand forecast, consumption forecast and more. This might help readers to develop strong understanding of the industry with information at hand.

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What are the key factors covered in this report regarding Digital Healthcare Market in India Market?
-Market Size
-Market Segmentation, Overview of each segment
-Key Companies Analysis
-Geographical Studies

How researchers have reached the report findings shared in the report?
-Study of historical data figures
-Analysis of current scenarios in every domestic as well as regional market
-Examination of trends, available information and data figures
-Use of proved methodology to project for next five years

Which prime data figures are included in the report?
-Market size (Last few years, current and expected)
-Market share analysis as per different companies
-Market forecast
-Demand
-Price Analysis
-Market Contributions (Size, Share as per regional boundaries)

Who all can be benefitted out of this report?
-Market Investigators
-Teams, departments, and companies
-Competitive organizations
-Individual professionals
-Vendors, Buyers, Suppliers
-Others

What are the crucial aspects incorporated in the report?
-Industry Value Chain
-Consumption Data
-Market Size Expansion
-Key Economic Indicators

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By nehal